MANSI

Maternal And Newborn Survival Initiative

MANSI is AIF’s low-cost award winning community-focused health intervention program that addresses the inequities in accessing quality and affordable health care for mothers and newborns among the vulnerable population in India.

Why MANSI

Why MANSI

Nearly 1 in every 5-child death occurs in India and nearly a quarter of all maternal deaths worldwide occur in India. MANSI aims to address several challenges like:

  • The complex socio-cultural norms.
  • Inadequate health literacy among communities.
  • Poor access to quality health services.
  • Geographical vulnerabilities.

How MANSI Works

How MANSI Works

MANSI works with the Government to strengthen public health services and engages with vulnerable communities like tribals, rural, and hard-to-reach to help them make informed choices about their health. Specifically, MANSI focuses on:

  • Strengthening the capacity of the Government frontline workers (ASHAs and AWWs) to deliver health and nutrition services at the household and community level for key populations mentioned above.
  • Empowering adolescent girls on sexual and reproductive health-related information and services.
  • Using behavior change communication campaign to raise awareness and shift social norms surrounding health.

Reducing Maternal and Child Deaths

The Program focuses on building capacities of frontline health workers in the early identification and management of high-risk conditions among pregnant and nursing, newborn and under-5 children. This includes appropriate home-based care and timely referral to health institutions.

Improving Nutritional Outcomes

The program aims to eliminate undernutrition among children and anaemia among adolescent girls, and pregnant and nursing mothers through nutrition counseling, improving dietary diversity and strengthening nutrition services provided in the public sector.

Addressing Adolescent Health

The interventions among adolescents empower adolescent girls to make decisions related to their sexual reproductive health including menstrual hygiene, contraception, and gender equity through the interactive session for school-going and out-of-school-going girls in the age group of 10-19, also ensuring access to adolescent health services.

The MANSI Cumulative Impact 

  • 463,147

    Pregnant women served
  • 320,134

    Newborns served
  • 17,146

    Front line workers trained (ASHAs, ANMs & AWWs)
  • 2,69,085

    Children (under 5 yrs) reached
  • 136,789

    Adolescent girls reached
  • 9,237

    Villages Covered

Our Contributors

EDME Insurance

In partnership with EDME Insurance Brokers Limited, AIF is working to prevent cervical cancer among adolescent girls aged 10–14 by facilitating HPV vaccinations—the most effective protection against this leading cause of the disease. The initiative will reach 1,250 girls from vulnerable and marginalized communities across government schools in Mumbai, in close coordination with government authorities.

Vivek and Vandana Sharma Foundation

AIF has been in partnership with the Vivek and Vandana Sharma Foundation since 2020 for MAHI (MANSI Adolescent Health Initiative) in Uttarakhand. The partnership covers Yamkeshwar, Dwarikhar, and Dugadda blocks of district Pauri Garhwal. Covering a population of 1,87,938 the program has benefitted more than 6000 adolescent girls in 602 villages. The partnership focuses on key issues faced by adolescent girls including under-nutrition, anemia, and issues related to menstruation and menstrual hygiene and aims to provide them with essential health education and training.

Gita Iyer & Vijay Vishwanath

Gita Iyer & Vijay Vishwanath has been supporting Severe Acute Malnutrition (SAM) case management in the Thalisain block of Pauri Garhwal, Uttarakhand since 2021. Thanks to his support, we have reached 4,098 under-five children and have trained 77 ASHAs in 161 villages of Thalisain Block. The project is focused on reducing preventable deaths due to acute and Severe Malnutrition and improving health outcomes in young children.

Madhepura Electric Locomotive Pvt. Ltd. (Alstom)

Madhepura Electric Locomotive Pvt. Ltd. (Alstom) has collaborated with AIFT to reduce the prevalence of anemia among approximately 4,000 adolescent girls in Madhepura, Bihar.

Hindustan Unilever Limited

HUL and AIF have been working in partnership since 2021 for Prabhat Poshan Sathi, covering 11 blocks in Sumerpur and Etah district of Uttar Pradesh, Chhindwara District of Madhya Pradesh, and Krishnagiri district of Tamil Nadu. The program focuses on enhancing the nutritional status of adolescent girls, pregnant and lactating women, and under-five children. This partnership has benefitted more than 4 lakh people in 524 villages across these three states.

Circle of Hope (CoH)

CoH is supporting MANSI snce 2018. Under this partnership, we have reached beneficiaries in Uttarakhand, Uttar Pradesh, Madhya Pradesh, and Tamil Nadu. This partnership focuses on enhancing the nutritional status of adolescent girls, pregnant and lactating women, and under-five children and training 1521 Frontline Workers (ASHA, ASHA facilitators, and Anganwadi workers) on HBYC (Home Base Care for Young Child).

Tata Steel Foundation

The TATA Steel Foundation (TSF) has been supporting MASNI since its inception and is an implementing partner in the Kohan region of Jharkhand covering all 38 development blocks across the three districts of East Singhbhum, West Singhbhum, and Seraikela. TSF provides human resource, finance, and program support in the field including joint advocacy with government functionaries on system strengthening. The TSF covers a population of approximately 4 million and reaches out to over 448,000 beneficiaries including pregnant and lactating women, children under-five, and adolescent girls in these five blocks and has provided training and handholding support to 2,399 ASHAs.

Our Partners

Village Development Society

AIF and Village Development Society (VDS) have been in partnership since 2017. VDS is the existing implementation partner of MANSI in the state of Uttarakhand for the Narsan and Laksar blocks of the Haridwar District and in Yamkeshwar, Dugadda, Dwarikhal blocks of the Pauri Garhwal district. Covering a total population of around 8 lakhs, VDS has helped us reach more than 38,000 beneficiaries including pregnant & lactating women, children under-five, and adolescent girls in these five blocks as well as train and support 478 ASHA workers.

TATA Steel Foundation

The TATA Steel Foundation (TSF) has been partnering with MANSI for more than 12 years in the Kolhan region of Jharkhand covering 38 blocks across the three districts of East Singhbhum, West Singhbhum, and Seraikela Kharsawan. The project reaches out to a population of approximately 5 million and with a direct impact on 448,000 beneficiaries including pregnant and lactating women, children under-five, and adolescent girls in these 38 blocks and has provided training and handholding support to 2,399 ASHAs.

National Health Mission

AIFs have signed MOU with the state government of Andhra Pradesh, Jharkhand, Madhya Pradesh, Maharashtra, Orissa, and Uttarakhand. MANSI has been coordinating with the state and district health officials and receiving their support in utilizing the existing Health Systems for the reduction of maternal and child mortalities through systems strengthening, capacity building of frontline workers, and community engagement. MANSI, through state and district government support, has reached out to over 8 million people in the states of Uttarakhand, Jharkhand, Odisha, Andhra Pradesh, Madhya Pradesh, Uttar Pradesh, and Tamil Nadu.

Why Donate

Supporting the MANSI program is a cost-effective and sustainable way to reduce preventable maternal and child deaths. The unit cost of intervention is as low as half a US dollar per person per year.

2 children die in India every minute and over 1.3 million women have died in India due to maternal causes over the last two decades. All because of lack to access to proper healthcare, nutrition, and information regarding prenatal, post-natal, and neonatal care.

Every single life is precious and deaths due to preventable causes are unforgivable for humankind.

With your help these causes can be mitigated and we can ensure that mothers and newborns aren’t victims of preventable deaths.

News And Updates

MAR 04, 2024

AIF’s Swasthya Samvaad Unites Public Health Visionaries to Advance Adolescent Health Discourse in India

New Delhi, Delhi, India – The American India Foundation, catalyzing social and economic change in India for the past 23 years, organized its annual public health knowledge event – ‘Swasthya Samvaad’ at The Park, in New Delhi this week. Cantered around cross-learning, collaboration, and collective action, Swasthya Samvaad drove a seminal discourse to cogitate and enhance health outcomes for the world’s largest adolescent population. With access and awareness as cornerstones, the event explored cross-disciplinary strategies in the realm of mental health, anemia, malnutrition, and sexual and reproductive health, amongst others, for adolescents.

business-wire-india
DEC 09, 2022

DWCD, Govt of Madhya Pradesh, Inks MoU with American India Foundation to Roll out SAMAGRA – Integrated Program for Children in MP

December 9, 2022, Vidisha, Madhya Pradesh, India: Women & Child Development Dept., Govt. of Madhya Pradesh has signed an MoU with the American India Foundation (AIF) to implement SAMAGRA – an Integrated Program for Children, to collaboratively improve nutrition and promote early childhood education (ECE) for 10,000 children in the preschool age group of 0 – 6 yrs. in the Gyaraspur block of the Vidisha district.

business-wire-india
DEC 01, 2022

Department of Women and Child Development, Government of Odisha Inks MoU with the American India Foundation to Implement the Integrated Program for Children

December 1, 2022, Bhubaneswar, Odisha, India: Women & Child Development Dept., Govt. of Odisha has signed an MoU with the American India Foundation (AIF) to implement an Integrated Program for Children to collaboratively alleviate undernutrition, promote early childhood education (ECE), and improve the mental health of 10,000 children in the preschool age group and 12,000 children in the 11-15 years age range in the Thakurmunda & Gopabandhu Nagar Blocks of Mayurbhanj District.

JAN 29, 2022

NHM, Tata Steel and AIF to improve access to Maternal and Neonatal Care in Jharkhand

Ranchi (Jharkhand) [India], January 29 (ANI/BusinessWire India): An Engagement Coordination and Arrangement (ECA) on Maternal, Adolescent, Child care and Nutrition in Kolhan division in Jharkhand between National Health Mission, Tata Steel Foundation and American India Foundation under the flagship project MANSI+ (Maternal and Neonatal Survival Initiative+) was signed today at the office of National Health Mission (NHM), Ranchi.

AUG 24, 2020

American India Foundation wins Gold for MANSI and Special Jury Award for COVID-19 Response

22 August 2020, New Delhi: At a well-attended virtual event in New Delhi, the IHW Council announced its 2020 CSR Health Impact Awards today. The American India Foundation (AIF) received the Gold Award in Rural Health Initiative for its Maternal and Newborn Health Initiative (MANSI), and a Special Jury Award for Covid-19 Response at the CSR Health Impact Awards Covid-19 Edition hosted IHW Council.

Media

PRAशिक्षा - Strengthening Foundational Learning at the Last Mile Pursuance

MANSI’s Portable Powerhouse for Antenatal Care - Healthcare at Your Doorstep

Building a Healthy India - Nurturing Lives

SNEH - Building a Healthier Nation!

Ritu shares how AIF's MANSI helped save her and her baby's life

MANSI: Saving Lives (2019)

PM Modi's nation-wide video conference with Community Health Workers

Mothers: MANSI
Maternal And Newborn Survival Initiative (MANSI).
Sahiya: Reversing the Trend
Maternal and Newborn Survival Initiative (MANSI)
PRAशिक्षा - Strengthening Foundational Learning at the Last Mile Pursuance
MANSI’s Portable Powerhouse for Antenatal Care - Healthcare at Your Doorstep
Building a Healthy India - Nurturing Lives
SNEH - Building a Healthier Nation!
Ritu shares how AIF's MANSI helped save her and her baby's life
MANSI: Saving Lives (2019)
PM Modi's nation-wide video conference with Community Health Workers
Mothers: MANSI
Maternal And Newborn Survival Initiative (MANSI).
Sahiya: Reversing the Trend
Maternal and Newborn Survival Initiative (MANSI)

Awards and Recognition

CSR Health Impact Awards 2023 - Bronze Award

MANSI received the Bronze Award at the 7th CSR Health Impact Awards 2023, organized by the Integrated Health & Wellbeing Council( IHW), in recognition of its contributions to improving maternal and child health outcomes.

Best Campaign of the Year & Best Campaign in CSR – Indian Television PR & Communication Aces Awards 2023

AIF’s Mission Corona Vijay Behavior Change Communication Campaign was recognized for excellence in public awareness and community engagement through impactful communication initiatives.

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